Customer Data Platform
A customer data platform brings everything you know about customers' online and offline activity into one interface.
Every day customers generate new events: calls, requests, emails, sign-ups, support tickets, complaints. The more a business knows about its customers, the better its marketing and the higher its conversion. Yet the collected information usually sits in separate systems, such as a CRM or a DMP, is never matched up, and ends up costing money.
CDP solves this by collecting customer touchpoints into a single database in real time. The platform unifies demographic, behavioral and transactional data and passes the organized result to every key channel, giving the business a complete picture of each customer. That makes it possible to personalize offers, improve communication with customers and, in the end, increase profit.
Key features
Real-time collection of customer touchpoints from online and offline sources into a single database- Unified customer profile that merges demographic, behavioral and transactional data
- Identity matching across systems such as CRM and DMP
- Delivery of organized customer data to key marketing and communication channels
- Segments and data for personalized offers