Product Catalog

The product catalog sits at the core of every online store. It's where the assortment is managed: product data, specs, photos and video are gathered and enriched to help shoppers find and choose products with ease.
Catalog
Feeds the storefront — website, mobile app, or any connected external system — with product data, assembling what's needed for listings and product detail pages.
Search
In catalogs with a wide assortment and many categories, search is fast becoming the main way shoppers find what they need. Search suggestions guide their query, voice search lets them skip typing altogether, and ranking puts the most relevant products and categories front and center — all of which boosts conversion and revenue.
Geolocation
From detecting a customer's city to calculating delivery cost, finding a pickup store, or plotting the store network on a map — addresses show up throughout the shopping journey. The geo service is what stores and processes all of that location data.
Reviews
Real customer reviews often carry more weight than a star rating — or even price. Photo and video reviews, helpfulness voting, and brand replies all build trust, guide shoppers to a decision, and lift conversion while cutting returns.
What the service gives shoppers
Rich product information, always up to date on price and availability
Search and discovery tools that guide shoppers to the right product
Offers personalized to each shopper's behavior and purchase history
Advanced functionality
Department pages
Sections and catalogs adapted to the product category: different snippet templates in listings, product page layouts, photo formats, description depth and more.
Personalization
Ranking in listings and search results, reordering categories, filters, recommendation shelves and other elements based on behavior and purchase history.
Fast response
High page generation speed, debounced filtering when several values are selected, instant search suggestions while typing, and other ways of keeping the interface quick.







